“We want to make Eumakh to go-to site for K-pop video content on the Web and other platforms” including mobile and Smart TV, said Goh. The two originally launched a generic music video platform called AtticTV, but decided to focus on a website dedicated to Korean artists when they noticed a lot of activity in their K-pop channel.Įumakh uses algorithms to scour music blogs and YouTube channels for the newest and most popular K-pop videos and then divides them into different channels on the site. Goh and co-founder Grey Ang are based in Malaysia but hope to set up their development team in Taiwan. Goh says the team is “looking at South America very closely because a decent percentage of our users are currently from countries like Mexico, Peru and Brazil.” Founder Johnson Goh says his team plans to launch Chinese- and Spanish-language versions of Eumakh to tap into the rapidly growing international market for K-pop. Now in private beta, the site currently has 5,500 registered users, with 1,800 active weekly.
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